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Popular ‘link in bio’ platform Linktree has reportedly been blocked in India, though the reasons behind the move remain unclear. Widely used by content creators, influencers, and businesses, especially on Instagram, the Australian-based platform allows users to compile multiple links on a single, shareable page.
According to The Hindu, Linktree remains blocked on several networks, including Jio, Tikona, ACT Fibernet, Asianet, and others.
An official at the Ministry of Electronics and Information Technology (MeitY) had told The Hindu that they had no knowledge of any blocking orders related to Linktree. The Department of Telecommunications (DoT), which is responsible for communicating blocking orders to telecom and internet service providers, declined to comment on the matter, the report said.
Linktree has also not issued a public statement so far.
Launched in 2016, Linktree has become one of the most popular tools for digital creators worldwide, offering an easy way to share multiple links through a single URL on platforms like Instagram, TikTok, and X (formerly Twitter). It says it has over 40 million users globally, including musicians, influencers, media organisations, and small businesses.
The blocking of Linktree comes amid a broader trend of the Indian government tightening restrictions on online services and platforms. Over the past few years, the government has blocked hundreds of apps and websites, many of them Chinese-owned, citing national security and data privacy. For example, TikTok, WeChat, and several gaming apps were permanently banned in 2020. More recently, the government has also ordered internet service providers to block file-sharing platforms, betting websites, and some communication tools deemed unlawful.