Facebook on Monday announced the appointment of Pulkit Trivedi, who had led Google's e-commerce team until recently, as Industry Director for e-commerce, retail, travel and financial services verticals. Trivedi will lead in building and maintaining strategic relationships with clients in the country.

Trivedi comes to Facebook with over 18 years of industry experience and most recently, he held the position of Head of Industry, e-commerce at Google India. He was with the company since April 2012. 

He was responsible for driving a large business for Google India.

"We are thrilled to have Pulkit join the talented Facebook team to help grow our advertising business. Pulkit is a well proven business professional who along with our teams will strengthen our ability to deliver personalised marketing at scale to clients in India," said Umang Bedi, Managing Director, Facebook India.