E-commerce giant Flipkart has apologised for sending an email, which reeked of sexism, to a female customer recently. 

On August 29, Twitter user Richa Kaul Padte posted a screenshot of a promotional email she had received from Flipkart. 

Thanks for this piece of sexist shit email @Flipkart pic.twitter.com/EHdI5PefcF

— Richa Kaul Padte (@hirishitalkies) August 29, 2015

The post was widely shared and also criticised by social media users and on Sunday Flipkart replied to Padte's tweet saying, 

@hirishitalkies, thanks for bringing this to our notice. We do not endorse the content of this email. We will investigate this & take action

— Flipkart (@Flipkart) August 30, 2015

Punit Soni, Flipkart's chief product officer, also responded to Padte on Twitter and apologised on the organisation's behalf.  

@hirishitalkies Unconditional apologies. We do not endorse the insensitive remarks in the email. This is a big fail, will not happen again.

— punitsoni (@punitsoni) August 30, 2015

@hirishitalkies @Flipkart we are kicking off a deep review to see what happened. Will fix and will revert with an update. Apologies.

— punitsoni (@punitsoni) August 30, 2015