India Post on Friday marked the third anniversary of Amazon India's services in the country by releasing a Rs 5 stamp, which shows a delivery boy carrying an Amazon carton.

"The department of post has released ‘My Stamp’ for the first time to commemorate a milestone with an e-commerce marketplace. The launch reinforces the Amazon-India Post relationship. We would like to say that it is a step towards the fulfilment of the aspirations of the people in rural India," Usha Chandrashekar, chief postmaster general, Karnataka circle told Livemint.

Speaking to Livemint, Amit Agarwal, vice-president and country manager, Amazon India said:

“Over the last three years, we have relentlessly focused on providing customers with massive selection, fast and reliable delivery, and a trustworthy shopping experience. India Post has been a valuable partner to us and we look forward to our continued association as we endeavour to transform the way India buys and sells."