Kerala Tourism Development Corporation (KTDC) has joined hands with singer-actor Sherrin Varghese to launch the music video for the song, 'Madhuram Malayalam' on Friday to promote tourism in the state.

The song also aims to encourage the preservation of the natural and cultural heritage of the state.

The breathtaking beauty of 'God's Own Country' has now been captured in a song.

The music video carries the message of keeping Kerala green and preserving the scenic beauty and cultural heritage of the state to attract tourists from around the world.

Launching the video on Thursday, Congress MP Shashi Tharoor said that it captures the beauty of the 14 districts of Kerala and contains visuals of the landscape of the state combined with a beautiful story.

Kerala Tourism and KTDC were involved in the production of the video.

"Kerala's beauty is aptly captured in the video," KTDC Chairman Vijayan Thomas said.

The video features never-before-seen stunning images and exciting visuals of the southern state, he added.