The News Minute | April 9, 2015 | 1:30 p.m. ISTFlipkart’s association with Airtel Zero has invited a barrage of opinions on Net Neutrality from various quarters. Users on Reddit though, have taken it upon themselves to find a way around the problem, a boycott of their applications.Via a tweet, the CEO of Flipkart Sachin Bansal had on Wednesay responded to the criticism surrounding his company’s association with the telecom major saying that if a company from overseas had come in and done this, it would be hailed as an innovation. When foreign companies do it in India - Innovation. Indians do it - Violation. #NetNeutralityDiscrimination?— Sachin Bansal (@_sachinbansal) April 8, 2015 In the wee hours of Thursday morning, Bansal tweeted in favour of Net Neutrality though, saying that he wouldn’t support anything that would “suffocate innovation”, adding “Fears of a telecom big brother emerging are unfounded. Choice wins. Always”. I'm for #NetNeutrality. I spend time/money helping startups in india. Will never support things which suffocate innovation... (1/3)— Sachin Bansal (@_sachinbansal) April 8, 2015  ... 0 rated apps for limited time doesnt go against #NetNeutrality. Costs/competition are very high. Can't be sustained for long... (2/3)— Sachin Bansal (@_sachinbansal) April 8, 2015... 0rating only reduces data costs for users. Fears of a telecom big brother emerging are unfounded. Choice wins. Always. (3/3)— Sachin Bansal (@_sachinbansal) April 8, 2015As starting the download would give the user a chance to rate the application, the thread asks people to give the app a minimum rating and post a comment in support of Net Neutrality. Results have also started coming in with several users commenting on the applications. /r/India fights for Net Neutrality