Looks like 'Power Star' Pawan Kalyan’s Katamarayudu may not have an audio launch event. 

The filmmakers might be following the pattern set by Allu Arjun, Ram Charan Teja, Allu Sirish and Sai Dharam Tej, say sources in the trade.

While Allu Arjun’s Sarrainodu, Allu Sirish’s Srirasthu Subamasthu, Ram Charan Teja’s Dhruva, Sai Dharam Tej’s Winner and even the Chiranjeevi’s recent release Khaidi No 150 did not have an audio release event, all these films made up for it with a pre-release event right before the film’s release. 

This is a new strategy that the mega family is trying to bring in to promote the films.

Toeing in line with his family, Pawan Kalyan may also opt for a pre-release event for his upcoming release. 

The film is slated to hit the marquee on March 29 and it is currently in post-production mode. 

A remake of the Tamil hit film Veeram starring Ajith and Tammannah, Katamarayudu has Shruti Haasan pairing up with Pawan Kalyan. 

Directed by Dolly, the film is produced by Sharath Marrar under his banner North Star Entertainment. Akula Siva has written the story and screenplay for the film and Anup Rubens has composed the tunes.

This content was provided by Digital Native.