The costliest film ever made in India, SS Rajamouli's ‘Baahubali 2’ is also creating records in its business.

The film's Hindi satellite television telecast rights have been sold for a reported Rs 51 crore, the highest amount paid for any regional film for TV airing in Bollywood.

The audio rights of the film in Telugu has been snapped up by Bengaluru-based audio company Lahari Music, which has also released music of many blockbuster hits from Chiranjeevi’s Hitler, Master, Gang Leader to Balakrishna’s Lion and Lorry Driver.

The most awaited first look poster was unveiled in a grand launch with most of the cast present – SS Rajamouli, Rana Daggubati, Prabhas, Tamannaah Bhatia, at the MAMI movie meal discussion and has received an overwhelming response from the fans.

Meanwhile, Lahari Music has also acquired the audio rights of other prestigious Tollywood projects such as Megastar Chiranjeevi's 150th film 'Khaidi No. 150' and Nandamuri Balakrishna's 100th film 'Gautamiputra Satakarni' which would also hit the marquee in the first half of 2017.

This content was provided by Digital Native.