Abhay Deol may have cast a bright spotlight on Bollywood’s troubling endorsement of fairness creams. But his naming and shaming posts are only the tip of this too-white iceberg. Curious about just how many men and women celebrities endorse fairness products, extra fairness products, deep white and milky white fairness products, The News Minute took to the internet to find out. 

And we were blinded by just how much pearly, shiny white skin there was in India’s celeb sphere.

There's a range of stars from every state on this list - and not all of them have endorsed the big brands. In the painstaking research (not really) that we did to put together this list, we even learned the names of some obscure brands - Roop Mantra anyone? 

And of course, we're not claiming that this is the full list. It's long, yes, but we're sure there are many stars in many industries who endorse such products.

Check out out list here. We bet there’s more than a few ‘shining’ lights you wouldn’t expect - and if we've missed anyone, do tell us!

1.       Mammootty – Indulekha Fairness Soap

2.       Nitya Menen – Dhatri Fairness Face Pack

3.       Shah Rukh Khan – Fair and Handsome

4.     Aishwarya Rai – Loreal White Perfect

5.       Genelia D’Souza – Garnier Light Moisturiser

6.       John Abraham – Garnier Men Facewash

7.       Sonam Kapoor- L'Oreal Pearl Perfect

8.       Asin – Fairever Fairness Cream

9.     Sriya Saran Garnier White Complete

10.   Trisha Krishnan – Fairever Fairness Cream

11.   Diya Mirza – Body Shop's Moisture White

12.   Deepika Padukone – Neutrogena Fine Fairness 

13.   Priyanka Chopra and Saif Ali Khan – Ponds White Beauty

14.   Priyanka Chopra Garnier – Light Fairness Moisturiser 

15.   Katrina Kaif – Olay Natural White

16. Shahid Kapoor – Vaseline Men Whitening Face Cream

17.   Suriya – Fair and Handsome

18.   Hrithik Roshan – Fair and Handsome Instant Fairness Facewash

19.   Esha Deol – Garnier Light

20.   Virat Kohli – Fair and Lovely Max Fairness 

21.   Vidya Balan – Dabur UVeda

22.   Preity Zinta – Roop Mantra Fairness Cream

23.   Emran Hashmi – Me Glow

24.   Sidharth Malhotra – Fair and Lovely

25.   Ileana D’Cruz – Ponds White Beauty

26.   Yami Gautam – Fair and Lovely

27.   Kareena Kapoor – Lakme

28.   Samantha – Gokul Sandiva

29.   Kavya Madhavan – Dhatri Fairness Face Pack