By LinooAnurag Kashyap shoots his mouth off- all the time. Most times, he gets bouquets instead of brickbats; as his stand in favour of alternate Hindi cinema has a cult following. In this silly season around the release of his flop magnum opus "Bombay Velvet", Anurag might have gone too far. That he has lost box office credibility is without doubt. His over-confidence might have finally wearied down his committed following of fans and admirers too.It began with a Facebook post, on the third day after the film’s release, when Anurag stood by the film and praised his team for standing with pride during the journey of its making. Somewhat surprisingly, he also urged the audience to watch it again.“Maybe when the shock of the narrative wears down , you will revisit it in the calm of your homes and will get into it. Maybe our experimenting with the narrative didn't work for most but i firmly believe in the film. This is the film i wanted to make and i am glad i got to make it. I am very happy that all those who have been part of this journey firmly stand with it. No i am not depressed or hiding, this has taught us a lot and is my absolute personal favourite, there have been no regrets whatsoever”.In most scenarios, this post would be viewed as a generous, strong leader’s statement. Once you view it in the backdrop of the overall self-created brouhaha of Anuragisms, you might rethink its tone and intent.Consider this- Anurag made a 80 crore magnum opus, (excluding costs of publicity and advertising). After publicity the film could add up to nearly 95 crores. Not just that- it stars Ranbir Kapoor, Anushka Sharma, Karan Johar in an intriguing role & Kay Kay Menon amongst a host of talented minor actors. With a first of its kind Hollywood style media junket held at a five star resort in Goa, the film gets a supreme publicity push to clean up the "negativity" around it before its release; and then whirlwind city tours begin to focus on the classic love story of the "onscreen couple" of Ranbir and Anushka.A day before its release the first reviews trickled in. Most were lukewarm. Most indicate that the film is anything but original; that despite its rich literary origins in Gyan Prakash’s fascinating "Mumbai Fables" and a talented writing team of Vasan Bala & Thani, it feels like a rehashed tribute to Scorsese & Hollywood gangster classics. Despite solid performances & an addictive soundtrack, the film’s plot is superficial and it fails to draw in audiences. Of course, a section of film trade, which has been gunning for the film to fail even during it’s making, went after it.And then comes the Friday of release; the film tanks like the "Titanic", carrying down with it dreams of many technicians and crewmembers, and a hefty investment made in an expensive celluloid experiment. Anurag’s film, despite having Ranbir Kapoor as its hero, starts its run at a shocking 5.20 crore on day 1 of its business. By the end of its first weekend, its fate is sealed.Only a thorough rejection by audiences can ensure such fall from grace for a big star film with costumes, drama & a promise of masala. Not reviews, nor film trade, nor the surround sound of negativity can ensure such a huge thumbs down. This mean the film’s trailers & music simply didn’t connect with the audience.To Anurag though, in the past, the business aspect of filmmaking remained a thorn on his side. He has said, “When you are very idealistic, but caught in a world which is all about business, it creates anguish.”When he states his opinion on the business side of films, he conveniently forgets that business is crucial for films to be made in the first place. Without any return on investment, films wouldn’t get made. Nowhere in his Facebook post does he make a single conciliatory statement or even hint at regret; its brazen confidence all the way.When a film of the proportion of "Bombay Velvet" tanks, it sinks not just monies; it impacts payments of crewmembers. Most moviemakers pay the crew only partially before release.When a movie sinks, it takes down with it fortunes of many a struggling young technician who has spent nearly two years toiling on a grand, impressive project. And of course, it brings down the entire food chain of film business- producer, distributor & exhibitor. While it’s leading stars make all the money and scoot, most technicians are left worrying on when will they see full payment. Investors are naturally, in shock, as its lifetime business is expected to be around 30 crores; which leads to a loss of over 70 crores for them.Even as Kashyap plans to shift base to Paris, his pre-release media behavior offers an even more arrogant and incoherent picture of the maker.On the day of the film’s release, a Mumbai tabloid wrote that "Bombay Velvet" is actually the story of a summer romance that Kashyap has had in New York with a jazz singer! So how many inspirations has he found for one single film? No wonder it’s a hash! And then there was the remark to a reporter of another Mumbai tabloid, calling her a "s***head" for asking about his break up with an assistant director Shabina Khan who he promptly announced as his ladylove after his separation from Kalki Koechlin.No one judges Anurag Kashyap the filmmaker as less than brilliant. Be his unreleased debut film "Paanch" or his previous "Gangs of Wasseypur 1 & 2" and "Ugly", his streak of subverting regular narrative is unmatched; as is his use of edgy performers.He didn’t need stars to become a star filmmaker. However, his erratic, habitual behavior of delivering a sensationalist quote or clicking a smart-ass selfie, isn’t helping his case. A filmmaker is the captain of the ship. When a ship sinks, the captain should be the last to leave the deck. Here, the captain is definitely leaving. And even as everyone involved nurse their singed fingers, Kashyap could have shown immaculate grace in defeat; the most successful are often remembered best when they acknowledge their failures.