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Xiaomi ties up with Hrithik Roshan’s brand HRX to launch special edition of Mi Band

Written by : S. Mahadevan

Tweaking its Mi Band 2 a bit and adding some suggestions from Hrithik Roshan, Xiaomi has unveiled a new fitness band Mi Band HRX Edition. The device goes on sale in India on September 18 on mi.com and other online retail sites like Amazon and Flipkart a couple of days later, from September 20.

The fitness band comes with an OLED display and apart from showing the time, the smart band can indicate the steps and distance covered and the calories burnt. Xiaomi claims that it has upgraded the pedometer in this new product and the measurements being displayed are far more accurate than before. In addition, there is a feature to remind the wearer of the device if he or she has been idle for an extended period.

There are also some more features packed into this Mi Band HRX Edition. These include alerting when calls and other notifications appear on your paired Android device; the fitness band will keep a record of the hours of sleep you managed to get; it will give you periodical advice to take a walk or to go have a glass of water and so on. The user can keep it on all the time since it is also splash resistant.

The wearable can also be used to unlock your Android device without having to use the fingerprint or a passcode.

In terms of the difference one can notice between the Mi Band 2 and this HRX edition, the battery life on the new device is slightly longer at 23 days against 20 days in the Mi Band 2 while the heart rate monitor in the Mi Band 2 is missing on the Mi Band HRX Edition.   

Bluetooth 4.0 connectivity ensures smooth interaction between the Mi Band HRX and the parent smartphone or other devices.

As mentioned, Xiaomi insists that the involvement of Hrithik Roshan is not just in the nature of a product endorsement, but more of a partnership. Hrithik Roshan is quite popular for his fitness regime and associating him with the fitness band does give Xiaomi a leg up in this segment, well literally.

The device is priced at Rs 1, 299. This is much lower to the Rs. 1, 999 that the Mi Band 2 sells for.

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