TECNO Mobile, a subsidiary of Hong Kong-based Transsion Holdings, on Monday launched its first "CAMON iCLICK" AI-powered camera smartphone in India for Rs 13,999.

Available in "midnight black" and "champagne gold" colours, the device will be available across India in over 35,000 retail outlets.

"We are thrilled to launch 'CAMON iCLICK' -- an AI-powered camera, with powerful battery and fascinating design, empowering consumers to have a rich smartphone experience," Gaurav Tikoo, Senior Vice-President, Marketing, TRANSSION India, said in a statement.

With a screen-to-body ratio 82.9 per cent and 6-inch display, the device comes with a resolution of 720X1440 pixels.

The device has AI-bokeh that lets users click clear selfies and there is AI soft flash as well.

The rear camera comes with 16MP sensor that increases the focus area by 100 per cent. The 20MP intelligent selfie camera, with AI beauty feature, enables skin softening.

"TECNO has also added 64M super pixel function that takes three photos at a time and then synthesise into one photo that enables consumers to get three times better picture resolution as compared to normal photo mode," the company claimed.

A 3,750mAh battery powers the device which is assisted by a 4GB RAM and 64GM ROM.

TECNO is the only smartphone brand in India to provide a unique promise under which its offers 100 days replacement warranty, one-time screen replacement and one-month extended warranty, the company claimed.