Point-of-Sales (PoS) and Enterprise Resource Planning (ERP) company Ginesys has raised $10 million from Marathon Edge. This investment will widen the scope and depth of solutions developed by Ginesys for small and medium consumer brands and retailers.

Ginesys has over 20,000 users across retail and distribution clients for its PoS and ERP solutions. Since 2006, Ginesys has been providing an affordable suite of PoS and ERP solutions across India.

 Ginesys offers a one-stop shop for all ERP/POS needs spanning supply chain, finance, warehouse management, manufacturing all the way up to point-of-sales. Ginesys is used by leading retailers like Manyavar, Biba, House of Anita Dongre, V-Mart, Soch, and Bazaar Kolkata.

“Our customers operate in a complex and extremely dynamic environment. We are introducing exciting products to cater to the evolving needs of Indian retail, right from cloud POS to Omni channel and replenishment” said Prashant Lohia, founder and CEO of Ginesys.

Ginesys customers span fashion brands, single store retailers and large format stores and distributors across apparel/fashion, supermarkets, and general merchandise categories.

Ginesys will use the capital to bring the best global solutions at a convenient price points.

 Marathon Edge is a financial investor in Indian technology, consumer and healthcare services companies. While financial terms of the transaction were not disclosed, Prashant Lohia said that the relationship with Marathon Edge is quasi-strategic in nature.

“With our partnership with Marathon Edge, we now have substantial financial means to invest in technology and organization building, and make strategic acquisitions,” he added.