Panasonic has stood by its word to focus on the Indian market with its launch of yet another phone in the Eluga series, the Panasonic Eluga I3 Mega.

The Mega might refer to the display which is 5.5-inches or the battery, a 4000mAh. Either way, these two specs do make the phone join the top smartphones with such a large display.

The other specifications like the MediaTek MT6735 processor clocking at 1.3GHz and the Android Marshmallow Version 6.0 squarely pull it down to the middle segment and it has to battle it out there only.

Completing the details about the phone, the sizes are 154.6mm tall x 77mm wide x 9.4 mm thick. The phone’s weight is 180grams, understandable with a 4000mAh battery. The 5.5-inch screen has the HD IPS display and 1280x720p resolution. There is a 2.5D curved glass to protect the screen. The RAM would be 3GB and the internal memory, 16GB. Of course, there is a provision for a microSD slot that can take the storage to 128GB. The cameras are 13MP and 5MP in the rear and the front respectively. The rear camera comes with autofocus, and has a 80-degree wide angle

The Panasonic Eluga I3 Mega has all the sensors in place, as also the connectivity options. Two SIMs can be accommodated in the phone.

The phone is being made available in two colors, champagne gold and silver.

The phone is being priced at Rs 11, 490. This figure seems to be the safe price most smartphone makers seem to prefer in the mid-budget segment.

Panasonic believes it is targeting the younger buyers in India with this phone. The logic explained by them is that this category of customers spends more time outdoors and that is why a large 4000mAh battery is fitted on the phone.