Ride-hailing platform Ola on Monday launched "Ola Play", its connected car platform for ride-sharing, in Hyderabad.

Powered by proprietary in-car and cloud technologies from Ola, "Ola Play" brings advanced car controls, choice of personalised content and a fully connected interactive experience for users on the move. 

"We believe this will enhance the future of automobiles and the mobility experience for millions in the time to come for both customers and driver-partners," Ankit Jain, Senior Director and Head of Ola Play, said in a statement. 

Ola Play allows various partners like Apple Music, Sony LIV, AIB, Arre', and Audio Compass, among others, to build a high quality interactive experience for users.

"With Ola Play, we have brought onboard, some of the leading international and national content and technology partners, to build a platform that is highly interactive, contextual and intelligent, to offer a truly connected ride sharing experience to our customers," Jain added.

Ola was originally launched last year in November in Bengaluru, Mumbai and Delhi only for its prime members. During the launch, Bhavish Aggarwal, Co-founder and CEO, Ola, said that it will be rolled out across other cities and to over 50,000 cars by the end of March.

Together with Hyderabad, Ola Play is now available in four cities with Mumbai, Delhi and Bengaluru completing the list.

The platform, which is one of its kind in the world, was developed in partnership with Qualcomm. It is an in-car and cloud technology which gives users a choice to enjoy personalized, interactive content during the ride.

With inputs from IANS