GAME launches unique resource on mass entrepreneurship landscape in India

Global Alliance for Mass Entrepreneurship (GAME) launched its flagship landscape resource on Wednesday, titled “GAME Landscape Resource: Study of Entrepreneurship Development in India” – a comprehensive open-source resource on Mass Entrepreneurship development in India.

Presently, there is no consolidated information available on the Mass Entrepreneurship development space, and this is a first-of-its-kind study, initiated by GAME, to survey the existing landscape and make it publicly available to all stakeholders of the ecosystem to enable conversations, collaborations and catalyse further development.

Launching this resource, Mekin Maheshwari, Co-Founder, GAME, said, “The GAME Landscape Resource aims to build awareness and provide timely intervention through suggestive measures. Among several significant insights, the resource highlights key takeaways such as the need for a common platform to enable collaboration among stakeholders, harness the Government’s involvement for success at scale and most importantly – the need to nurture an entrepreneurial mindset at an early stage among our youth.

Such measures can certainly facilitate sustainable job-creation at a mass level - which is the mission of GAME - helping create 10 million entrepreneurs, 50% women, who create 50 million jobs by 2030.”

The study covers key aspects of the Mass Entrepreneurship development landscape such as:

• Overview of organisations (target focus, strategic focus, program areas, compliances, project geographical distribution, etc.)
• Catalogue of programs by core organisations
• Challenges, strengths and needs faced by organisations
• Challenges faced by aspiring and existing entrepreneurs including women
• Key ecosystem support requirements
• Program success and sustainability parameters
• Insights by organisation leaders and ecosystem experts
• Key takeaways and way forward to support future endeavours

To address the challenges and gaps in the ecosystem, the study highlights the need for continued innovation, collaboration, development and strengthening of local partnerships, exploring the role of technology to improve interventions, investing in research and advocacy and leveraging Government’s involvement for impact at scale.

Some of the key points distilled from the study are:

• Karnataka and Maharashtra showed the most projects, while the north-east and J&K showed the least.
• Very few organisations reported a payment-based funding model
• Nano/micro-entrepreneurs prefer stability over scale
• Right types & sources of funding is the most reported systemic challenge
• Government collaborations, and funding for capacity-building are the most reported needs
• Very few organisations focus specifically on needs of urban areas
• More organisations reported an intent to ‘deepen’ their impact in current areas than to go ‘broader’
• Most entrepreneurship development programs focus on supply-side interventions such as technical skills; very few devoted to infrastructure, regulatory/compliance advocacy, etc.

The GAME Landscape Resource, and the accompanying report, is available here.

GAME is India’s first national-level organisation to pioneer the movement of Mass Entrepreneurship in the country. Through learning and advocacy, GAME aims to galvanise the ecosystem for youth-led mass entrepreneurship at the local level.

GAME is India’s first national-level organisation to pioneer the movement of Mass Entrepreneurship in the country. Through learning and advocacy, GAME aims to galvanise the ecosystem for youth-led mass entrepreneurship at the local level.