Bengaluru-based Swiggy, the market leader  in the food technology landscape announced the appointment of Vishal Bhatia as its Chief Executive Officer for New Supply ( a new vertical) and Rahul Bothra as its first Chief Financial Officer.

“As Swiggy prepares for the next phase in our growth, the new leaders will spearhead strategic initiatives that will create sustainable long-term value for our consumers and the marketplace. This requires concerted efforts and a very strong understanding of the consumer, coupled with the execution excellence that they bring onboard,” said Sriharsha Majety, CEO, Swiggy said in a statement.

These addition in the top line  of management  comes as the competition intensifies in the online food ordering segment.  

“While the company continues to add restaurants on its platform at a rapid pace, Bhatia’s appointment has been made in keeping with Swiggy’s vision of ‘changing the way India eats’ by solving for potential long-term gaps in supply,” the company said in a statement on Tuesday.

The company had announced its first New Supply initiative—  Swiggy Access in November. Through Access, Swiggy brings a wider variety of choice to users  by enabling plug-and-play expansion for restaurant partners in different areas.

Prior to joining Swiggy, VIshal has worked 19 years in blue chip organizations like Reckitt Benckiser (RB), PepsiCo and Britannia.

In his most recent stint at RB’s headquarters in the UK, Bhatia led the global growth strategy and the related innovation agenda on the Dettol personal hygiene portfolio, creating one of the fastest growing segments for the business.

Rahul, on the other hand has 16 years of professional experience in the financial sector.

He joined Swiggy from OLAM International, where, as the Divisional CFO he provided functional leadership to their global cotton operations across 16 countries. Prior to OLAM International, Bothra has held senior finance roles in Britannia Industries and Wipro Limited.