India’s largest e-commerce player Flipkart has launched ‘Adrenex’, its in-house sports and fitness brand. The brand currently offers a diverse range of selection, across 220+ products in the Sports and Fitness category.
The launch of Adrenex by Flipkart coincides with the start of the ICC Cricket World Cup 2019 in England, a period that is likely to see sports fever spike across the country. The launch also comes at a pivotal time for the sport and fitness industry in India, which estimates suggest will be valued at $5.6 billion by 2023 from the current $3.3 billion.
Adrenex was first introduced just before the Big Billion Days 2018, and has already grown 3X over that period. The brand is massively expanding its catalogue to address all sporting and fitness needs, no matter how niche or diverse, from cricket gear and yoga mats to skating gear.
Flipkart said in a statement that the Adrenex portfolio comprises special performance-tested products at affordable prices.
“By launching Adrenex, we are looking to better serve Indians who are becoming increasingly health and fitness conscious but may not have access to good quality equipment. Going forward, we will be adding more products to our catalogue, with the goal of serving every sports and fitness need that a customer might have,” Adarsh K Menon, Vice President of Private Brands, Electronics and Furniture at Flipkart, said,
As Indians gear up for the Cricket World Cup, Adrenex by Flipkart has launched a full catalogue of cricket equipment. The brand also currently houses accessories for all other major sports, such as basketball, volleyball and football. The brand is strengthening its foothold by adding to its range of Sports and Fitness products and will soon include treadmills, Home Gym setups, cycles, skates, etc.