Pipedrive is a startup based out of Talinn, Estonia and it has an app that can help sales people or teams handle the process of closing deals. It is a CRM-based tool developed by them and they are already present in countries like the UK, the US and Portugal.

It has plans to expand to South Asia now in a big way and according to reports Pipedrive has already had its program’s contents translated into local languages in the countries it operates. Korean and Japanese are two prime examples of this.

Now, Pipedrive has declared its intentions to offer their sales management software app in Indian languages. Interestingly, the startup claims it already enjoys a base of about 700 customers in India, though further details have not been revealed.

The company has in its plans foray into countries like Brazil also in the foreseeable future. If one goes by the spokesperson of Pipedrive, they have customers in over 140 countries around the world.

They target small and medium enterprises and the software they have developed makes it easier for the frontline sales personnel to fine-tune their strategy while approaching their target customers and to make the right kind of pitch each time.

The idea would be to convert as many prospects into actual customers in the minimum possible time. It requires a lot of skills to do this, but with a tool like what Pipedrive has on offer, it could make the entire process smoother and quicker. By offering the app in the local language, say in Hindi, for instance, in India, Pipedrive would want to enlarge its universe and try and sign up a large number of Indian SMEs desperately in need of sales and marketing management inputs.

The startup has received funding to the extent of $30 million and the major investors in the company include Bessemer Venture Partners, Rembrandt Venture Partners and Atomico, a global VC established by Skype co-founder Niklas Zennstrom.