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With budget phone Moto C, Motorola is looking to target first-time buyers

Written by : S. Mahadevan

The story of Motorola changed after its takeover by Lenovo. The launch of its Moto series has brought the brand quite a bit of success in bringing good phones at cheaper prices. Having mostly operated in the low and mid-range segment, Moto is rumoured to be contemplating launching phones in the entry-level segment. According to reports, this might be an attempt to attract the first time mobile phone buyers in emerging markets like India. The phones are said to be called Moto C and Moto C Plus.

The information available so far indicates that Moto C and C Plus will both come with identical 5-inch displays and the difference between the two will be on the technical specs rather than the screen size. For example, the Moto C will have a 480p display resolution while the C Plus is expected to have a higher 720p HD display.

In terms of the memory also, the C version will have 1GB RAM while the C Plus might be released with 2GB of RAM. However, in some price sensitive markets like India, it is possible the C Plus version may also be sold with the same 1GB RAM only. Almost on the same lines, the C Plus might have the 4G capability and the Moto C may be limited to 3G connectivity.

The information on the phone’s storage is still not clear but it is expected that it may vary between 8 and 16GB for both the versions with the provision for the microSD slot to allow for the expansion of storage size.

Humble on the camera feature

Even when it comes to the cameras, these entry level phones may not sport very high megapixels. The front cameras on both Moto C and C Plus will be of 2MP and in the case of the main rear camera, the C Plus will have an 8MP camera with the autofocus feature while the Moto C may have just a plain 5MP camera. But the expectation is that where the Moto C is also being sold with 4G connectivity, the autofocus feature coupled with the 5MP camera could be the choice.

Big on battery

The Moto C Plus is rumoured to be fitted with a 4000mAh battery – which is even higher than that of the Samsung Galaxy S8 - while the Moto C will have a 2350mAh battery.

The market expects the phones to be launched in four colour variants; black, gold, red and white.

One has to wait for official announcements on the exact launch dates, specifications and the pricing.   

Image: Evan Blass

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