Crayon Data with operations in Chennai and Singapore is reported to have received its series A2 funding from Infosys co-founder Kris Gopalakrishnan. The company, specializing in big data and related fields, has been funded earlier by Jungle Investors, Ratan Tata, Mitsui & Co and a group of angel investors.

Crayon Data owns a product Maya, which is deployed to sift through the huge volume of data that corporates hold and help them understand them in a more sensible way for them the design their future campaigns. This is done through, what they describe as, creating ‘taste fingerprints’.

In practical terms, this means the service providers or products suppliers begin to understand what their customers might be likely to buy or opt for and push their communication in that directions, instead of randomly sending out messages which bear no relations to the current tastes of the customers and are therefore not noticed.

Businesses with large customer bases, like banks, airlines and other similar organizations would need the services of Crayon Data and its Maya. The company already has customers in these sectors in Asia-Pacific, the US and the Middle- East and expects to expand their geographical presence across many other locations in the coming months and years.

Besides Maya, its flagship, there are other patented technologies in possession of Crayon, like TasteGraph and ChoiceAI. Each of these work in focused areas of customer behavior assessment and creating and extrapolating models on their tastes, lifestyle choices etc. This helps their customers a great deal in understanding how their customers wish them to move with their future products and offerings.

Besides the couple of business verticals listed above, travel, hospitality, credit card companies and the retails sectors are full of potential to utilize the services of Crayon Data.