The News Minute | June 5, 2014 | 11:41 am IST

Los Angeles: Singer Rihanna's new perfume advertisement has been banned from public places in Britain.

A poster advertising the “We Found Love” singer's new fragrance, Rogue, has been deemed "sexually suggestive" by the The Advertising Standards Agency in Britain and forbidden from being placed in areas where young children might see it.

The image, produced by perfume company Parlux Fragrances, sees the sultry star posing provocatively up against a giant fragrance bottle, wearing nothing but a pair of heels, reports contactmusic.com.

While the Advertising Standards Agency concluded the poster was "unlikely" to be demeaning to women because of Rihanna's air of confidence and control, they did rule the ad must not appear again without a placement restriction.

The ASA said in a statement: "While we did not consider the image to be overtly sexual, we considered that Rihanna's pose, with her legs raised in the air, was provocative.

"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."

With IANS