Indian television broadcast network TV18 has announced the extension of its partnership on CNN-IBN with globally renowned news brand CNN International on Tuesday.
“We are delighted to announce the renewal of this extremely cherished partnership between two most respected brands in journalism. In this second term of our collaboration, we aim to present a brand new CNN-IBN that will bring news with even greater speed, accuracy, clarity and credibility and keep the viewers tuned to global developments much ahead of others. With this renewed partnership, we will enhance the process of newsgathering and delivering it to our viewers by informing and enlightening,” said Adil Zainulbhai, Chairman, Network18.
Rani Raad, Chief Commercial Officer, CNN International, said, “We are delighted to have entered into another long term partnership with TV18 that builds on the success we have achieved already for CNN-IBN. We embark on this next chapter with a new management team and a renewed determination to double down on our investments to refresh the brand and support TV18 in ramping up their digital initiatives in 2016 so as to further enhance relevance for the global-minded Indian audience.”
Earlier in June, TV18 and CNN had announced the conclusion of their partnership. TV18 had said, “TV18 Broadcast Limited ("TV18") and Cable News Network, Inc. ("CNN”) will be successfully concluding their ten-year brand licensing and news services arrangement for use of the "CNN" brand and CNN news content in January 2016. The Parties have decided not to renew the arrangement.”
TV18 was taken over by Mukesh Ambani's Independent Media Trust in May 2014.