Small start-ups, often lacking deep pockets, were no better off. Adnigam Private Limited, a hyperlocal marketplace launched only six months before demonetisation, was nearly knocked out of business. Its USP was same-day delivery in and around Hyderabad, but it was forced to retrench staff and cut operational and overhead costs. Raji Reddy Kesireddy, founder and CEO of Adnigam, said there were days when they had no orders. "From a spacious office in Ameerpet, we had to move to a small premises in Begumpet," he told IANS.