Here’s how Samantha is giving handloom fashion a twist

Known for her sense of style, Samantha is the brand ambassador of handlooms in Telangana
Here’s how Samantha is giving handloom fashion a twist
Here’s how Samantha is giving handloom fashion a twist
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After being appointed as the ambassador of handlooms in Telangana, actress Samantha Ruth Prabhu is doing full justice to the role in her own way.

Known for her sense of style, she is creating a statement with handloom fashion.

Speaking to Pranita Jonnalagedda from the Deccan Chronicle about how she is creating awareness about handloom, she said, “I became aware that as an actress, whenever I attend public functions, I am termed fashionable —eventually leading to many women trying out my style. I realised what I wear gets attention. Well, it was after a while, that it dawned upon me that if there’s so much of a reach, I could use it to do some good,” she explains, adding, “I have always loved handlooms and this was an eventual progression. Being termed as the ambassador just pushed me to reach here faster.”

Through her campaign ‘Revive and Reweave’, her request to her followers to rehash old handloom sarees, has been received very well.

“The aim is to make handlooms cool. We want to bridge the gap between dated, old designs and modernity by collaborating with young designers. I am trying to bring in the idea that the purpose of wearing handlooms isn’t just to help the weavers. People should enjoy wearing the fabric. I want to advocate the idea that you don’t have to look drab and boring but can also look fashionable in it,” she told the newspaper.  

When asked about what motivated her to take up this initiative, she said that she had a role to pay as a celebrity, because any government could do only so much.

“Can you believe that most of the weavers today are the last-generation artisans in their families? Their fear that the craft may end with them did make me think a lot,” she told DC.

Content provided by Digital Native.

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