Features Saturday, March 21, 2015 - 05:30
The News Minute | February 27, 2015 | 03:50 pm IST  The pressure on Victoria's Secret, the American retailer of lingerie, to introduce products for the curvy and plus-sized women seems to be mounting.  Dana Drew from Westminster, California, who had started an online petition asking Victoria’s Secret (VS), to introduce plus sizes to their collections has received over 1,700 signatures for her petition. In her petition on Change.org Drew writes, "While I believe every company has the right to market however they wish, I also believe all women, including plus size women like me, have perfect bodies and deserve to feel sexy too." She goes on to say how she loves VS 'so much' and even has their credit card, "but the fact that I can only buy items like perfume, lotion, and body spray sends the message that my body is not (good enough for them)."  "Every year I watch the Angel fashion show and would love to purchase the items I see on my screen but can’t because Victoria’s Secret doesn’t sell plus sizes."  (Image Source: Victoria's Secret Facebook Page) Last year, Victoria’s Secret launched a lingerie campaign called “The Perfect Body”, which featured super-skinny models. The controversial slogan gathered significant backlash, for promoting "unhealthy and unrealistic standards of beauty", following which 'the perfect body' slogan was replaced with 'a body for every body'. Another online petition titled A Body for Every Body"... Prove you mean it, Victoria's Secret! also urges the lingerie brand to realise that 'they have a social responsibility to stop encouraging a toxic body image to tens of millions of teens and women.' Started by Brittany Cordts from the States, this petition has received over 3,200 signatures.  Referring to the slogan change, Cordt writes, 'The slogan change is hardly compelling shown in front of only extremely skinny models that represent less than 5% of women in the US. They are sending a message to the world that you have to be a size 0-2 to be beautiful and worthy of wearing lingerie. Victoria’s Secret is promoting self-loathing and it needs to stop.' 'There are so many seasoned curvy and plus size lingerie models that would be a perfect fit for the brand. The world wants to see VS incorporate these curvier, more realistic supermodels in their campaigns and runway show', she adds. According to a report in the Business Insider, 'Victoria's Secret controls a whopping 35% of the lingerie market, far more than any other retailer.' (Image Source: Victoria's Secret Facebook Page) A report in Take Part states that 'The biggest underwear size at Victoria’s Secret is a 16, which will fit a woman with a 34-inch waist and 44.5-inch hips. That means plus-size women such as Drew—or Tess Holliday, who wears a size 22 and was recently signed to a major modeling contract—are out of luck.' Dana Drew further states, 'There are over 100 million plus size women in the United States and we spent over 17.5 billion dollars on plus size clothing last year. Victoria’s secret already offers larger bra sizes for women with enhanced and naturally bigger breasts; it makes perfect sense to expand their lines so women with larger bodies can also join the club.'  Tweet Follow @thenewsminute
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