A Scandinavian bank, Nordent, recently launched the most honest ads one would have ever seen on the internet, according to a report on Digitalsynopsis. The bank which promises ‘transparent banking’ assures its viewers that they will have full control of their money and investments.The actor in the ad has been paid $8000 to tell his viewers how great Nordent is as compared to other banks. Explaining the reason behind the bank choosing him for the ad, he says it is because of he is better looking than the bank’s real CEO. It’s quite a relief to see advertising especially in the banking sector taking the honest approach to its recipients.