Flix Friday, January 16, 2015 - 05:30
The News Minute| October 14, 2014| 3.00 pm IST ‘Our food, your question’, that’s what Mcdonald's is calling its major PR exercise in America, an initiative in which the company is letting consumers ask questions through social media. The company is allowing people to post questions about the food, nutrition, storage etc, answers for which are being posted on their website. The move comes after its sales in US slid 1.5 percent at established locations in the most recent quarter, following a 0.2 percent dip for last year reports Associated Press. The company has also posted a video that shows Grant Imahara, a former host of the TV show "Mythbusters," visiting a beef plant where McDonald's patties are made. A large number of questions and answers have been published on the site and at a cursory glance it seems like McDonald's is projecting itself as a company that is highly ethical and ‘nothing can go wrong.’ The company has done similar initiatives in Canada and Australia. Wonder if they would ever hold one in India! Going by the responses that McDonald's India is getting on its Facebook page, if the company was to ever allow Indian consumers to ask, the questions will most likely be on cleanliness and delay in home deliveries. Here are some of the Q&A: Why do you offer cheaper menu items than some other restaurants? We serve more than 27 million customers every day, so we buy in bulk. And, as anyone who's ever shopped at a warehouse club can attest to, that means lower prices. Those savings are then passed along to you. Are your ingredients 100% pure? "Pure" is a word that means different things to different people. The bottom line is we stand behind the quality of our food, whether we're talking about the 100% beef in our burgers to the real white meat chicken in our Chicken McNuggets. How much caffeine is in your coffee? We don't currently report the amount of caffeine in our coffee — but we can promise you a bright and balanced cup. What kind of potatoes do you use to make your fries? We use several varieties of potatoes, including the Russet Burbank, Ranger Russet, Umatilla Russet and the Shepody — varieties that are known to fry up crisp on the outside and fluffy on the inside. Are your burgers fresh or frozen? Our 100% beef is ground, formed into patties and then flash frozen. Flash freezing is when beef is freshly ground and then quickly frozen to seal in flavor. From there, it usually takes about two to three weeks until the burger is served from the day it was formed. Do you use real chicken in your Chicken McNuggets? Absolutely we do. We use white meat chicken cut from the tenderloin, breast and rib meat in our Chicken McNuggets. Is there an 'anti-foaming' agent in your Chicken McNuggets? We use a small amount of an anti-foaming agent, dimethylpolysiloxane, in the oil we use to cook our Chicken McNuggets. It helps prevent the splattering or foaming of hot oil in our kitchen, and is commonly used in the food industry and approved by the FDA. Can I order fries without added salt? Sure. You can still enjoy the great taste of our World Famous Fries without salt. Just ask for no salt when placing your order and we'll be happy to prepare a batch for you. Please understand it's possible a small amount of salt may be transferred from the bin or the scoop.
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