In what seems to be a dig at the protests by the students of the Film and Television Institute of India (FTII), Pepsi has come out with a new and not-so-subtle advertisement.
The advertisement shows a group of protesting students, waving billboards and raising slogans as journalists broadcast to their studios in the forefront.
Following this, one of the students steps up and declares a hunger strike while adding that they will not go back from their decision.
The setting of the advertisement bears a striking resemblance to the ongoing strike by the FTII students in Pune, who have been protesting for months, over the appointment of Gajendra Chauhan as their director.
The students had also gone on a hunger strike but had called it off after the government invited them for talks.
However, in the advertisement, as the leader is declaring a hunger strike, watch what happens next.