Rahul Dravid may just have anger issues, if this advertisement is anything to go by.

Rahul Dravid in a blue shirt and shades standing up in the sunroof of a car with both hands raised in the air and a cricket bat in his right handScreenshot
Atom Advertising Friday, April 09, 2021 - 16:34

Bengaluru’s infamous traffic drives everyone nuts. Apparently, it doesn’t even spare ‘The Wall’ himself. Rahul Dravid flicks a coffee cup at someone’s car window, screams at people for overtaking him and breaks a car window with a cricket bat. He also screams, “Indiranagar Ka Gunda Hoon Main!” (Dravid grew up in Indiranagar).

No, one of the nicest cricketers hasn’t lost his mind, although it might seem otherwise. In an advertisement for fintech platform CRED, for its sponsorship with the Indian Premier League, actor Jim Sarbh is pitching CRED and its benefits, and says that it sounds ridiculous, almost like saying Rahul Dravid has anger issues. Hilarity ensues. 

Watch the ad here:

It continues in the YouTube description of the ad as well. 

“Hi, this is Rahul Dravid writing the description for this video. Sorry, I lost my temper there. I am meditating these days,” it says.

“Also, if an ‘Ajay’ from the red SUV who overtook me at the signal on 8th April 2021 is reading this, meet me there again in a week’s time. I’ll be waiting,” it adds.

The ad, first tweeted by the Indian national team captain Virat Kohli, swiftly began trending on social media platforms. 

The ad instantly elicited reactions, and not just from the cricketing fraternity.

The ad film was produced and directed by Early Man Film. It was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide.

Ayappa, director and co-founder of Early Man Film, said, “It’s that time of the year when we collaborate with our favourite 90s heroes and make them do strange, yet wonderful things for CRED. I hope everyone enjoys these films as much as they did the last set.”

Kunal Shah, Founder and CEO, CRED, said, “At CRED, we believe in rewarding good financial behaviour. With this campaign, we want to instill our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”

CRED, which had a unique campaign last year as well, said it would be launching six such films this year over the course of the IPL.

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