The emoji will be active from 9 am on April 14 all the way until April 15, Twitter said in a statement.

Twitter India joins in Puthandu Vishu celebrations by launching customised emojisTwitter India
Social Tech Saturday, April 14, 2018 - 13:21

Twitter on Friday introduced its first-ever emoji that celebrates Puthandu (also known as Puthuvarusham) and Vishu – the New Year celebrations in Tamil Nadu and Kerala respectively – that fall on April 14 and 15.

The emoji will be active from April 14 at 9 am all the way until April 15, Twitter said in a statement.

"We're excited to celebrate Puthandu and Vishu with a special Twitter emoji which will be activated through English, Tamil and Malayalam hashtags," said Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India.

The emoji is available in English, Tamil and Malayalam. For English, tweet with #HappyPuthandu and #HappyVishu, for Tamil, use #புத்தாண்டுநல்வாழ்த்துக்கள் and for Malayalam, tweet with the #വിഷുആശംസകൾ hashtags.

Various celebrities, including actor Mohanlal, PM Narendra Modi and British MP Paul Scully, among others, joined in the celebrations by wishing people a Happy Puthandu and Vishu.

The emoji is designed to represent people celebrating Puthandu and Vishu by holding diyas, symbolic of the welcoming of prosperity and happiness during the year.

While Puthandu is celebrated on April 14, Vishu is celebrated on April 15.

Twitter in the recent past has created a few emojis to celebrate Ganesh Chaturthi, Guru Nanak Jayanti, Ambedkar Jayanti and Diwali.

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