The ads were rapped for being grossly exaggerated and denigrating other brands

Three of Baba Ramdevs Patanjali ads are misleading says ASCIPTI photo
news Friday, May 27, 2016 - 14:52

The Advertising Standards Council of India on Thursday upheld complaints against various ads by Patanjali Ayurved Limited for propagating incorrect and unsubstantiated information.

In a press release, the advertising watchdog named Patanjali Kesh Kanti Natural Hair Cleanser & Oil, rapping its claim of mineral oil being “carcinogenic in nature” as false and misleading by ambiguity and gross exaggeration.

It also said that the advertisement for Patanjali Kachi Ghani Mustard Oil made claims of adulteration in other companies selling edible refined oil. ASCI said that these claims were unsubstantiated and also unfairly denigrated other oils/mustard oil.

ASCI expressed similar issues with the advertisement for Patanjali Herbal Washing Powder, Cake and Dishwash Bar, which claims to be the choice of millions of housewives. Further, the information broadcasted about the herbal ingredients used in the product lacked required specificity and was misleading by ambiguity.

Out of the 156 complaints the ASCI received in March, it upheld 90. Of these, 32 were from the education category, 30 in the healthcare & personal care category, 10 in food & beverages category and 18 ads belonged to other categories.

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