IMAB is a tailor-made program for post-series A startups and scaleups focused on B2B enterprise products and technology solutions for sustainability.

T-Hub announces second edition of India Market Access Bridge program for intl startups
Atom Startups Monday, May 07, 2018 - 17:10

Hyderabad-based startup incubator T-Hub has opened applications for the second edition of its India Market Access Bridge (IMAB) program. IMAB is a nine-month program that provides international startups with tangible business opportunities, market understanding and access to clients in India, while also mentoring them to scale.

IMAB is a tailor-made program for post-series A startups and scaleups focused on B2B enterprise products and technology solutions for sustainability.

The program will extend support to the founders of international startups and their teams to work on their India strategy virtually as well as locally with structured sprints in India. Through a series of carefully curated engagements, startups will receive support in localizing and customizing their products and business models, based on the local needs and customer demands. T-Hub will also assist them in securing their first customer in India, which will enable them to adequately grow in the country.

The applications for 2018 are now open and will close on June 30, 2018.

“The IMAB program provides international entrepreneurs who have scaled successfully in their home countries, an opportunity to grow and navigate through the high potential Indian market. We will enable them with unique possibilities to establish and accelerate their growth in one of the largest global economies through our collaboration with investors and corporates” said Jay Krishnan, CEO, T-Hub.

Selected startups will receive a dedicated mentor and dedicated Entrepreneur-in-Residence (EiR), who will support the startups during their program tenure in India. They will be able to create a localized business model providing insights on the prospective customer-base. There will be no equity obligations for startups, as is the case with all T-Hub programs.

Startups who get into the program will have the provision to find and execute a Proof-of-Concept with a local client and support in the process of moderation including defining the rules of engagement, timelines, and responsibilities. They will have regular access to corporate partners, industry leaders, investors, government engagement, demo days, media activities, and networking events and receive support for Indian business culture familiarization for a soft landing to the market.

In order to enter this scaling program, international startups will need to have a product or solution, which is market ready and is generating revenues in the home market or elsewhere. The startup should have raised a venture capital investment and also have a proven distribution model in home or other markets.

The venture should be ready to enter the Indian market and should have spent time and resources to make the journey a success. At least one of the founders needs to be present in India during the program, and different interventions might require Product Manager, Sales and/or technical and operational specialist to attend the program virtually or physically. At least one of the team members required during all in-country interventions

The focus of the startup should be either of the two sectors - B2B Enterprise Product or Sustainability. Outstanding solutions in other sectors - HeathTech, Fintech, Smart City and Mobility, can also apply.

T-Hub has successfully concluded the IMAB program for 5 international startups in 2017 from countries like US, Netherlands, South Korea, Austria, and Canada last year.

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