Food ordering and delivery platform, Swiggy, has announced ‘Swiggy Packaging Assist’, a partner-focused initiative, which is a marketplace for restaurant partners to access eco-friendly packing solutions that suit their menu needs at the right price points.
According to a statement from Swiggy, packaging materials for food delivery today are fraught with challenges such as high costs, limited availability and usage and quality related complaints from consumers. This initiative, Swiggy says is to enable over 40,000 restaurant partners on its platform to be aware of eco-friendly options.
The Swiggy marketplace currently lists close to 30 products across eco-friendly and food grade certified materials. This includes breakthrough packaging suitable for various functions- leakproof, sturdy, stackable, eco-friendly and heat insulant among others.
These packaging options are made with materials such as paper and aluminum that can be completely recycled, which it claims have gone through rigorous checks to ensure quality and spill-free delivery.
The company plans to expand its catalogue on the marketplace to introduce eco-friendly meal trays and other items made of materials such as cornstarch and bagasse.
To encourage adoption of sustainable packaging options right at the restaurant level itself, Swiggy is working with multiple design consultants and manufacturers to come up with innovations and enhancements to the quality of packaging available in the country.
“With a common objective of delivering a delightful experience to consumers every time, we have been working with our restaurant partners to understand their challenges when it comes to suitable packaging solutions. With ‘Swiggy Packaging Assist’, we will enable restaurants to package their dishes using the most innovative solutions, so that the food can be consumed with convenience and leftovers disposed without any hassles,” Srivats TS, VP Marketing, Swiggy, said in a statement.
Swiggy is also building an on-ground team to provide customized solutions and consultation to restaurants to improve their quality of packaging and help them get higher customer ratings and satisfaction in turn.
Sellers on the marketplace will offer restaurants with trade discounts (up to 5%) to aid in the hassle-free onboarding. The packaging material will be delivered by the authorized sellers within 3-4 working days.
After launching Swiggy Capital Assist- its partner financing program last year, this is Swiggy’s second partner focused initiative. Since the launch of Swiggy Capital Assist, the company claims that the program has helped 363 restaurant partners across the 10 Swiggy cities to grow and expand their business through seamless access to additional working capital.