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Monalisa Das| The News Minute | June 4, 2014 | 01:06 pm IST  “Sharing tales of those we’ve lost is how we keep from really losing them”, writes Mitch Albom in One More Day. It holds so true.  With the sort of busy lives we lead today, sometimes holding on to memories of a person becomes difficult with the passage of time. Fond memories, a website launched recently, gives a platform to remember those who live among us no more. A one of its kind in the country, the website allows people to create obituaries, memoriams and tributes, for loved ones who have passed away- friends, family, neighbours, acquaintances… and even pets.  You could dedicate a page to someone, share photographs, and write biographies or even the experiences shared together. These can also be shared with the rest of the world by sending invites, who then can add their bit as well.  Sanjeev Sarma, the founder of Fond memories, had been thinking of launching such a site for some time now. “My grandmother passed away 10 years ago. I would go to my relatives place and they’d share pictures or incidents of her I had never seen or heard before. It is then I realised I had so less of her with me”, explains Sarma.  Sarma also adds that the other reason for launching Fond memories is the boom the obituary publishing industry is experiencing right now. “It has seen a 350-500% increase in the recent years”, he states. As a huge number of people are shifting preferences from the print to the online media, he decided to come up with a website. The idea seemed to be a good one also due to the lack of other such online spaces.  The whole idea behind the website was to create a space where people, scattered across the world, could share memories collected over time of a person who has passed away.  Although it’s too early to gauge a complete response, it seems to have been positive till now. Sarma cites a recent event to highlight the point that people are liking his website. “After the news of Gopinath Munde’s death yesterday, a lot of people used Fond memories to pour in condolences for him”. The site claims to be unlike others mainly because of its content.  However, the use of the website is not free, and a minimal charge for five years needs to be paid. The logic behind this move was to ensure that only people who were serious about using this service engaged in it.  Many would think bereavement is very private... for others who want to share a memory or two, online platforms could just be the way ahead.
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