Although the film had a successful opening day, collections have dropped drastically since

Sardaar Gabbar Singh not likely to join 100-crore club
Flix Tollywood Monday, April 18, 2016 - 11:20

It seems the Pawan Kalyan-starrer Sardaar Gabbar Singh is not doing as well as expected at the box office.  Although the movie took the box office by storm on opening day, collections have seen huge drop thereafter in several locations, including overseas.

The film had set something of a pre-release record, doing pre-release business of Rs 25 crore in two days, post the audio launch.

However, while the makers of the film were aiming for the 100 crore club, if current earnings trends continue, the film is not likely to reach that benchmark, and will then record a loss for distributors.

Distributors and others who have bought rights to the film are already disappointed with the poor performance. And a section of distributors of the movie are planning to meet Pawan Kalyan to see if he can bail them out.

MAA TV has already acquired the satellite rights for the film at a massive price of Rs 13 crores which is the highest for a Telugu film. The channel had paid an advance to secure the rights.

According to the grapevine, however, the channel feels that there would not be audience for the movie. The channel is now attempting to re-negotiate the deal with the makers of the film, especially producer Sharat Maraar who was the former CEO of MAA TV.

But according to sources, Sharat Maraar has offered Pawan's next film at a lower price to the channel in lieu of lowering the price on the rights for Sardaar Gabbar Singh.

(Content provided by Digital Native)

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