The offline retailers will be known as "REAL Partners" and will give a value addition to the customer experience, Realme said.

Realme to expand offline sales to 150 Indian cities in 2019
Atom Smartphones Monday, December 31, 2018 - 14:34

China-based handset maker Realme on Monday said it would partner with 20,000 retail outlets in India to expand its offline sales to 150 cities in 2019.

The offline retailers will be known as "REAL Partners" and will give a value addition to customer experience, Realme said, adding that the retail outlets will have all the models that the smartphone brand has launched.

"With the new offline stores we are extending our sales channels reaching out to our offline customers in every region," Madhav Sheth, Chief Executive Officer, Realme India, said in a statement.

Previously, Realme had an exclusive partnership with Reliance stores for offline sales of the products.

As part of that partnership, Realme smartphones have been getting sold at more than 130 cities across over 1,300 Reliance Digital and My Jio stores, the company said.

"Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. This is the extension of our sales strategy and ultimate target of 'Realme for Every Indian," Sheth added.

As far as online sales are concerned, the company had announced earlier this month that it sold 2 lakh units of the Realme U1 during its first sale. The 3G RAM version of the Realme U1 model went on open sale this month, while the 4GB RAM variant is available every Wednesday at 12 noon on Amazon India. The Realme U1 smartphone starts at Rs 11,999.  

Realme is believed to usher in 2019 with the launch of a brand new A-series. Realme is reportedly planning to launch the Realme A1 budget smartphone, which could be priced cheaper than the Realme U1. The Realme A1 will apparently feature a waterdrop display, dual rear cameras and a Helio P70 chipset.

With IANS inputs

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