Following a survey in Puducherry's Sellipet village, that showed that 447 of the 772 households did not have a toilet, the government has made an offer to the people of the village.
Those who construct a toilet in their house, will get a free ticket for Rajinikanth's much-awaited Tamil film 'Kabali'.
This comes soon after Lt Governor Kiran Bedi requested the actor to be the brand ambassador of the Swachh Bharat scheme in the union territory.
Directed by Pa Ranjith, 'Kabali' features Rajinikanth as a don fighting against atrocities towards Tamils in Malaysia.
The film also stars Radhika Apte, Kishore, Kalaiarasan, Dinesh, Dhansikaa and Dinesh. Taiwanese actor Winston Chao plays the primary antagonist in the film.
Tipped to release in over 3000 screens worldwide, the film will have a wide release in Malaysia where it was predominantly shot.
Also see: Air Asia has been Kabalified! Superstar's posters plastered over a plane
Inputs from Digital Native