PSG sign ground-breaking agreement with Jordan Brand

The Jumpman will make its UEFA Champions League debut, featuring on the PSG home and away jerseys during their European campaign this season.
PSG sign ground-breaking agreement with Jordan Brand
PSG sign ground-breaking agreement with Jordan Brand
Written by:

French football giants Paris Saint-Germain (PSG) on Thursday became the first club to have signed an agreement with the iconic Jordan Brand.

The two powerhouses of sport and style have created a world exclusive collection of over 90 performance, training, and lifestyle products, and the Jumpman will make its UEFA Champions League debut, featuring on the Paris Saint-Germain home and away jerseys during their European campaign this season, reports Xinhua news agency.

"The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation, and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the avant-garde approach of our Parisian roots," said Nasser Al-Khelaifi, Chairman and CEO at Paris Saint-Germain.

"Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit. We're excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally," said basketball legend Michael Jordan, prototype of Jordan Brand.

While Nike remains Paris Saint-Germain's long-term kit manufacturers, the innovative deal with Jordan Brand will strengthen the club's reputation as an icon of sport and style, leading the way as one of the trend-setters in world football.

The partnership will boost the club's visibility worldwide, especially in Asia and North America.

"This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise," commented Al-Khelaifi.

PSG's Brazilian star Neymar declared: "It is a huge responsibility to carry Jordan's name on a shirt and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles."

Related Stories

No stories found.
The News Minute
www.thenewsminute.com