The News Minute | July 1, 2014 | 8.54 am ISTMost urban dwellers being evicted from their homes have no means to fight back. But the national news media which reported on Mumbai's Campa Cola evictions, apparently had an entire Public Relations firm organizing their protest campaign.According to a report published by Hindustan Times, a resident of the society Ashish Jalan happened to be the head of Concept PR. He told the newspaper that the firm had not charged the residents for the campaign. It has put up details of the campaign on its website.Hindustan Times reported that the PR strategy “spelled out how the media was to be used: ‘ensuring media spotlight at critical junctures like residents move Supreme Court seeking more time/resident groups seek legal remedies. The firm, on its website, also highlighted the ‘impact’ of the campaign. Among its achievements is the Supreme Court’s November order where it stayed the demolition after claiming that it was ‘disturbed’ by the images.”