Protests and PR: How Campa Cola used a PR strategy to design protests
news Wednesday, February 25, 2015 - 05:30
The News Minute | July 1, 2014 | 8.54 am IST Most urban dwellers being evicted from their homes have no means to fight back. But the national news media which reported on Mumbai's Campa Cola evictions, apparently had an entire Public Relations firm organizing their protest campaign. According to a report published by Hindustan Times, a resident of the society Ashish Jalan happened to be the head of Concept PR. He told the newspaper that the firm had not charged the residents for the campaign. It has put up details of the campaign on its website. Hindustan Times reported that the PR strategy âspelled out how the media was to be used: âensuring media spotlight at critical junctures like residents move Supreme Court seeking more time/resident groups seek legal remedies. The firm, on its website, also highlighted the âimpactâ of the campaign. Among its achievements is the Supreme Courtâs November order where it stayed the demolition after claiming that it was âdisturbedâ by the images.â
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