People who rely on Hindi media more likely to vote for BJP: study

The News Minute | October 1, 2014 | 12 pm IST

People who accessed news in Hindi were more likely to vote for the BJP, an analysis of election data has showed.

According to a report published in The Hindu, the study, an analysis of data from National Election Studies conducted by the Centre for Study of Developing Societies (CSDS), also found that people with high media exposure overall, were more likely to vote for the BJP.

The Hindu reported: “While 31.1 per cent of India voted for the BJP in 2014, the researchers found that this proportion went up to 39 per cent among those with higher media exposure and down to 27 per cent among those with lower media exposure. Those with higher media exposure were also more likely to consider Gujarat a well-governed State and favour Narendra Modi as Prime Minister.”

Read The Hindu report for more on other findings about the correlation between voting and media exposure with regard to the Congress and the BJP.