The aim is to encourage adoption of Inbox and increase stickiness on the Paytm app.

Paytm to offer live TV videos news cricket and games within Inbox feature
Atom Paytm Monday, June 18, 2018 - 16:28

Paytm is aggressively adding new features to its portal to stay ahead of all forms of competition. This time, it relates to the introduction of live streaming on the Paytm Inbox and the content being offered can vary from, sports to news to entertainment.

The list put out by the company includes games and other forms of live entertainment that the typical Indian customer would want to see. The broad objective of Paytm in introducing these additional facilities within its app appears to be to broaden customer engagement with the brand and the more time the customer spends within its app, the better are the chances he or she would perform some other tasks, like visiting the Paytm Mall or utilize any of the mundane services the app is capable of offering.

The ‘Inbox’ was originally meant to just facilitate chat among the subscribers to the app and is now being evolved into a live streaming service. Hungama, Yupp TV and UC News are some of the organizations that Paytm has entered into arrangements for the content to be streamed on its Inbox. And it goes without saying that the more such favorite fare are offered on platforms like Paytm, the app’s usage and popularity will go up and make sure it ultimately gains from these moves.

“We will now be offering various content from news to live TV to entertainment videos and games to strengthen our relationship with customers. Paytm has fast emerged as a super app for India and we will continue to add more offerings to our portfolio, giving our customers one more reason to use Paytm every day,” Economic Times quotes Deepak Abbot, senior vice-president at Paytm as saying.

There were also reports last week that Paytm is looking to bring point-of-sale (Pos) terminals for its merchants in the offline space. This will enable card payments and is reportedly being done to be able to offer all kinds of digital payments to its users.

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