In the video ad, Pierce Brosnan replaces Bond's traditional Walther PPK with a handy canister of Pan Bahar

The names Bond Pan Bond Pierce Brosnan new face of Pan Bahar but not everyone is happyScreenshot from Print Ad
Flix Advertising Friday, October 07, 2016 - 11:22

Readers woke up to quite a shocking surprise on Friday, when they found splashed across the front pages an ad featuring Hollywood star and former James Bond, Pierce Brosnan, endorsing Pan Bahar.

Pan Bahar, which calls itself “the heritage pan masala” is a 50-year-old company manufacturing mouth fresheners and tobacco products.

As if the print ads were not surprise enough, Pierce has even appeared in a video spot, where he channels his Bond avatar. But this time, Bond uses his trusty canister of pan masala instead of the regular Walther PPK to exercise his license to kill.

Watch the ad here:

 

But Indian twitter users were not amused. Many were simply flabbergasted, some took exception to the star endorsing a tobacco product, and some just took mickey out of the advertisers.  

 

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