CARS24, one of India’s fastest growing tech-enabled used car company, has announced a strategic partnership with former Indian captain Mahendra Singh Dhoni, in a move to elevate and strengthen the brand as it continues to expand across markets. As part of this partnership, Mahendra Singh Dhoni will own equity in CARS24 and will act as its brand ambassador. The investment is part of the series D round of funding.
Talking about the partnership, Vikram Chopra, Co-founder and CEO, CARS24 said, “We are very excited to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history. It’s the same of values that we live by at CARS24 and therefore the partnership felt natural and perfect. We also share a common love for cars which makes this even more special.”
Committed to simplifying the process of buying and selling pre-owned cars in India, CARS24 has invested immensely in data and technology to provide consumers with a reliable, dependable and trusted solution. The company believes that MS Dhoni’s credentials, recognition and traits, on and off the pitch, make him the perfect face for CARS24 and will further strengthen its endeavour to become India’s most trusted brand for pre-owned car sales.
Commenting on his association with the brand, Mahindra Singh Dhoni said “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals."
Founded in 2015, CARS24 is already the largest platform for buying and selling cars in India and is revolutionising the way pre-owned cars are sold in India. The company has recently announced its foray into the franchise model and intends to scale up its presence in 300+ tier 2,3 and 4 markets by 2021.
“We already have a huge customer base in the used car industry and plan to engage them further by offering our services from 1000+ branches in the next few years. We believe that our association with one of India’s finest cricketers Dhoni will go a long way in helping us create awareness about the brand and its offerings. His humility and intent to deliver the best resonates with our brand’s ideology perfectly.” added Gajendra Jangid, Co-Founder and CMO, CARS24.