Micromax has tried to look beyond mobile phones for many years and the latest product the company has launched is a television. The product is an Android smart TV and will be sold in 2 sizes, 49 inches and 55 inches.
The display screen is described as 4K- Ultra HD. The televisions are Google certified for the use of Android as the operating system. This means you get the Play Store and all that comes with a Google subscription, the movies, games and the music and so on. And for good measure, don’t forget the Google Assistant and Chromecast; so, your entertainment is fully assured with these new Micromax television sets.
For audio, ‘Pure Sound Technology’ has been added to the television sets and this technology is DOLBY and DTS certified. There are 2x12 Watt speakers to deliver the sounds and Wi-Fi and Bluetooth connectivity features are also provided. Micromax claims that its televisions will consume less power. A Cortex-A53 processor coupled with 2.5GB DDR3 RAM and 16GB EMMC flash storage for apps and other processes are the other notable specs these televisions are endowed with.
The company is stressing on the quality of picture the customers can view with their new offering and hopes that the ever-discerning customer will take home their televisions this festive season and enjoy its unique features.
The major Japanese and Korean television brands, along with a couple of Chinese brands have been running a high-pitch campaign to attract the festival-time buyers around their country with all types of televisions and other gadgets. The market is highly competitive but there must be room for a company like Micromax to sell its offerings. If the quality is good and the pricing is reasonable, then selling the new Android smart TVs may not be a huge problem.
On pricing, Micromax is selling the 49-inch TV at Rs 51,990 and the higher 55-inch TV at Rs 61,990.
The televisions can be purchased this month itself as one would expect the company to make use of the season to scale up the volumes.