In keeping with the spirit of the Mahesh Babu starrer 'Srimanthudu,' the makers of the film have decided to let people bid for the bicycle used by the Telugu actor in the movie and give the money earned, to charity.
The luxury cycle's original cost is Rs 3.5 lakh but bidders can donate from Rs 999 for the 'Cannondale Scalpel Carbon.'
"Srimanthudu indeed is a representation of the heroes that changed the fate of a village and their contribution to the betterment of the nation. Meanwhile, the movie also inspired many to wish for a better country. We now wish to provide a platform to those inspired ones to make a difference in the society. So we decided to call in donations from all fans and give them a chance to win the Srimanthudu Cycle," the makers wrote on the website, where they are accepting donations.
"The proceeds that we generate from this initiative will be used for a good cause," the makers added.
All donors will get a Srimanthudu T-shirt digitally signed by Mahesh Babu.
Unlike an auction where the cycle goes to the highest bidder or donor, the winner will be decided by a lucky draw. The winner, once decided, will reportedly receive the cycle from the actor on the sets of his upcoming film Brahmotsavam.
Co-produced by Mahesh, the movie has emerged as the second highest grossing Telugu film after 'Baahubali' and also featured Shruti Haasan, Rajendra Prasad and Jagapathi Babu in important roles.