Features Tuesday, April 07, 2015 - 05:30
The News Minute | September 28, 2014 | 01:40 pm IST The smart cities and bullet trains will have to wait a little. Something else needs urgent attention. The Make in India campaign launched earlier this week seeking to make India a global manufacturing hub held evidence of how disconnected we are. The USB drive which had the electronic versions of various brochures said Made in China. No it was not a blip or a spy device, it was there for all to see and the world is seeing. While some are calling it an oversight by the Department of Industrial Policy and Promotion (DIPP) which falls under the Ministry of Commerce, others have been quick to point out that India, which imports 65% of its current demand for electronic products including from China, has to bring about root and branch changes swiftly to remain competitive.  (Source: Imgur) Promises of red tape replacing red carpet have been held out before. People have come, watched and moved on. The make in India campaign will succeed the day India makes goods and develops services that Indians consume. India is potentially the world’s largest market. The website www.makeinindia.com says memory cards and USB drives re among the top ten revenue spinners. The medium must also be the message. Read More: Make in India blitz driven by made in China tech
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