LG missed the bus with the launch of LG G6, which came a little after the launch of rival Samsung’s Galaxy S8 and S8 Plus

LG to accelerate launches of its flagships G7 and V30 to stay ahead of competition
Atom Tech Shorts Tuesday, June 20, 2017 - 10:20
Written by  S. Mahadevan

In South Korea, the two giants, Samsung and LG fight their own fierce battles. The media there also enjoys reporting this corporate battle in its own style. The latest issue to engage the South Korean business and technology publications is the move, purportedly being made by LG, to advance the dates of releasing their two top-end phones ahead of schedule.

The models under discussion are the next flagship, LG G7 and the LG V30 which is supposed to have a sliding front panel. Discussions in the media offer both sides of the argument; why LG plans to prepone these releases and how it might be a little difficult to meet these new deadlines.  

LG missed the bus last time

The LG G6 was launched into the market a little after the launch of the more widely publicized launch of rival Samsung’s Galaxy S8 and S8 Plus. This might have been one of the reasons for the phone not receiving the same enthusiasm it perhaps deserved. Also, the comparisons were inevitable and the LG G6 turned out to be the poor cousin.

While most companies use the Mobile World Congress (MWC) each year to showcase some of their upcoming products and unique technologies, LG prefers to launch their flagship smartphones a few days earlier. Based on this trend, the LG G7 was supposed to be revealed in February 2018.

Now it appears it might be accelerated to January 2018, which may not be too much of a cut in the schedule. The real battle will be on the exact dates by which the new flagship phones hit the market. In particular, if Samsung announces its G9 phone in the MWC in February 2018, how much time will it take to put the phones out physically? Can LG gain some time in between?

The speculation is also rife on the processor that the LG G7 will be fitted with. Again, reference is made to the G6 where LG failed to get the Snapdragon 935 processor, since Samsung had cornered the entire production.

This time the expectation is that the LG G7 will get the next processor, the Snapdragon 845, an advanced version to the current 835 series. Now, will Qualcomm be able to produce sufficient quantities of this new component and deliver to LG in time to achieve its aim of beating its rival to the market? All questions only; one may have to wait for the answers a little longer.

Almost similar is the case with the other smartphone from the Korean major. This is the LG V30 about which a lot of information has already been shared.

The phone with a double screen that displays a few frequently used apps once the top panel is moved a bit as in a sliding mechanism. The phone is also expected to have 6GB RAM and will have a dual camera setup in the front.

Now the latest information is that this phone might be announced by LG as early as August 2017.

Here also, the media is taking it a slight pinch of salt, basically questioning the preparedness of the company to put out the completed products in the market to match the timings being envisaged.

All these activities will be watched closely in the coming months.

Image: Evan Blass Twitter page