Superstar Rajinikanth's Lingaa might not have done as well as the investors would have liked, but it seems Kabali is already giving it's investors reason to smile. The superstar flick directed by Pa. Ranjith and produced by Kalaipuli Thanu of V Creations is the toast of the tinsel town.
According to Sreedhar Pillai in The Hindu, the film is likely to do pre-release business of over Rs. 200 crore from the sale of theatrical, endorsement deals and merchandise.
The filmâ€™s trailer has touched nearly 20 million views on YouTube and its audio rights have been picked up by Think Music India, according to the news report. All areas of the film have already been sold and its Karnataka theatrical rights [sold to Lingaa â€™s (2014) producer Rockline Venkatesh] have fetched a record price.
The Telugu dubbing rights of the film have also been finalised for a phenomenal amount. Two Bollywood distributors have been camping in Chennai over the Hindi theatrical dubbing rights. In the overseas market, the filmâ€™s France distribution rights alone have sold for more than double what other star films command in the entire European market.
Pillai also reports that a Hong Kong-based company has offered a huge amount for the Chinese dubbing rights and a simultaneous release in China. Negotiations are at an advanced stage as Bollywood films generally find it difficult to get a China release, and even if they release, itâ€™s usually months after their India release.
The latest trade buzz is that Kabali â€™s release has been advanced by a week for a worldwide release on July 1 in four languages: Tamil, Hindi, Telugu, and Malayalam. The producers of the film say it will be the biggest-ever worldwide release for an Indian film, with the numbers expected to touch 5,000 screens. But it is Rajinikanth, who is holidaying in the US, who will take the final call on the release date.