Perhps spotting a lucrative opportunity following the downfall of Maggi-noodles in India, Yoga guru Ramdev on Thursday launched his Patanjali group's new brand of noodles made out of wheat named 'Atta Noodles'.
At the launch of the noodles in this Hindu holy city in Uttarakhand, Ramdev said the noodles "will not have any maida (flour) and they will provide a healthy alternative to Maggi for children."
The yoga guru said that the noodles were completely safe and healthy for consumption, and he was promoting swadeshi products because they were natural and caused no harm.
The Patanjali group produces and markets various ayurvedic products.
The Food Safety and Standards Authority of India (FSSAI) had clamped a nationwide ban on June 5 on sale, production and stocking of Maggi, a popular snack in the country. It has been alleged that Maggi contained more-than-permissible levels of lead and high quantities of monosodium glutamate (MSG).
NDTV reports that besides Baba Ramdev, the Punjab government has also decided to manufacture instant noodles and launch it by September-end.
Baba Ramdev’s announcement has also grabbed attention as there were satire article during the rounds stating that the government is going after Maggi Noodles because Ramdev wanted to release his own brand of ‘Herbal Noodles’.